chain reaction
cycles
"
Export Technologies have been a driving force in our transformation from small shop to becoming the world’s largest online cycle retailer"
Chris Watson
MD Chain Reaction Cycles
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Chain Reaction Cycles are today the World's largest online cycling retailer
selling
to more than 100 countries worldwide
Background
• In 2000 Chain Reaction Cycles were a small bicycle shop with less than 10 employees
• CRC had no online presence but saw the internet as a medium to increase sales
• They wanted a committed partner to develop and run their Ecommerce system
• Choosing Export Technologies and the IRP as the solution
The IRP Solution
• Fully comprehensive product management system
• A robust and scalable platform
to allow for ongoing growth
• Multi currency, multi language ability to maximise international market penetration
• Integration with stock control systems
• A fully comprehensive postage costing system to handle domestic and international
shipping complexities
• Ongoing analysis and focus on increasing sales, targeted traffic, retention and
market share
• Continually improving software to stay ahead of competition
Results
• Today CRC are the world’s largest online cycle retailer
• Alexa traffic rank of approx 10,000
• Sales to over 100 countries
• Customer loyalty and satisfaction
• Continuing online growth and market share
• Ongoing Hitwise traffic awards
Testimonial
After exhausting the domestic market we are interested in keen and ambitious to build our
sales rapidly.
Export Technologies with the IRP platform provided us with an excellent feature rich user friendly site. Their ability
to overcome shipping complexities and tax considerations, as well as handling multi-language and multi-currency aspects, enabled us
to grow from being a small shop to the World's largest online cycle retailer selling to over 100 countries worldwide.
Chris Watson - MD Chain Reaction Cycles
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