harris sportsmail
"We switched over to the IRP and in the first month our sales increased by
over 200% and continue to grow rapidly"
David Harris
MD Harris Sports Mail
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Harris Sports Mail is today the Fastest growing Online Fishing Retailer in the UK
Background
• Harris Sports Mail are a long established British Mail Order Company
• Servicing the Angling Mail Order market for over 40 years
• In 2004 launched eCommerce site but with no success -
looked for other providers to migrate to
• In 2006 Harris Sports Mail, decided to switch to the IRP to increase
online market share and sales
The IRP Solution
• Fully comprehensive product management system
• A robust and scalable platform
to allow for ongoing growth
• Multi currency, multi language ability to maximise international market penetration
• Integration with stock control systems
• Fully comprehensive postage costing system handling domestic and international
shipping complexities
• Consultancy and ongoing analysis, focusing on increasing sales,
targeted traffic, retention and market share
• Continually improving software to stay ahead of competition
Results
• Today CRC are the world’s largest online cycle retailer
• Today Harris Sports Mail are the fastest growing online retailer in the UK in
the Angling market
• Rapid growth – over 200% in the first
month
• Continuing increase in market share and total sales
• Pro active intervention and consultancy to increase sales
• Customer loyalty and satisfaction
Testimonial
After 2 years of online retailing with no visible results we decided to migrate
from our current provider to Export Technologies and the IRP Platform.
Within the first month our sales had increased by over 200% and continue to grow rapidly.
Export Technologies only objective is to maximise client’s revenue and work alongside the client to achieve this.
Their pro active intervention and consultancy have increased our knowledge of how online markets work and enlightened us in the
nature of competitive practices required to generate sales and stay ahead of competitors.
The service and consultancy provided by Export Technologies has enabled Harris Sports Mail to
become the fastest growing online fishing retailer in the UK.
David Harris - MD Harris Sports Mail
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