jackson sports
“The IRP tied everything together seamlessly (EPOS, stock control and website) making
our transition to becoming an online retailer much simpler than we had anticipated”
Dion Jackson
Owner - Jackson Sports
|
Jackson Sports is an Award Winning
leading UK Retailer for Mountain and Outdoor Equipment
Background
- Jackson Sports were a long established high street store supplying outdoor clothing
and equipment
- Wanted to maximise revenue and increase total sales
- Saw the potential of Ecommerce but had no technical ability or understanding
- Jackson Sports needed a company who they could trust to help them increase sales
- Choosing Export Technologies and the IRP (Internet Retail Platform) as the solution
The IRP Solution
- Greater Efficiency - IRP tied EPOS, Stock Control and Procurement
all in one simple system
- Freed up time and resources
- Online marketing campaigns – Yahoo and Google Adwords
- Consultancy and advice to develop an understanding of online
markets; and the competitive practices required to generate sales
and stay ahead of competitors
- Multi currency, multi language ability to maximise market presence
- A fully comprehensive postage costing system to handle domestic
and international shipping complexities
Results
- Today CRC are the world’s largest online cycle retailer
- Leading UK online retailer for Mountain and Water Sports
- ‘Hit the ground running’ and made a smooth transition from high shop to European Wide online retailer
- Award Winning Service – Multiple times winner of ‘Regional Retailer of the Year Award’
- Customer loyalty and satisfaction
- Continuing online growth and market share
- One simple system – that seamlessly tied together EPOS, Ecommerce, Procurement and Stock Control
Testimonial
After almost 40 years as a High Street Shop we were keen to build on our knowledge,
experience and passion for outdoor sports and increase both our sales and market share.
We were sceptical of online retail and needed a company we could trust to deliver an
Ecommerce site and help us develop an understanding of online markets.
Export Technologies worked alongside us, helping us develop a comprehensive knowledge
and understanding of the technicalities behind Ecommerce,
online market and the competitive practices required to generate sales.
With this foundation, we were able to ‘hit the ground running’ in the initial few months.
The ability of the IRP to seamlessly tie together our Ecommerce site, EPOS, Stock Control
and Procurement has freed up resources and lead to greater – to the extent that Jackson
Sports have since won many awards for ‘Regional Retailer of the Year’ and continue to
experience constant growth.
Dion Jackson - Owner Jackson Sports
>> next case study
|
