Our Story - International Retail Platform | Export Technologies

Our Story spans a decade of explosive growth


Export Technologies was founded in 2000 to deploy the IRP solution for Chain Reaction Cycles. The histories of both companies are closely intertwined until 2013.

Being at the heart of a business that grew from a £0.5m mail order company to an international cycling retailer turning over £170m has defined Export Technologies’ expertise.



In its first month of trading, Chain Reaction Cycles achieved over £9,000 in online sales. By 2004, annual sales had reached £6 million, growing nearly 100% to reach £11.2 million in 2005. By 2012, global sales reached in excess of £165 million with more than two thirds of revenues coming from outside the UK.


In 2011, Export Technologies faced a critical dilemma: to continue as a company focused on, and defined by a single customer, or to pursue a path of expansion and leverage a decade of experience.

The company chose the latter course and embarked on a new strategy, building to a current portfolio of over 30 customers.

With over a decade of IRP deployment and ecommerce consultancy experience, Export Technologies can provide a compelling offering to those retailers wishing to reach their full potential.