Blank Canvas Cosmetics

"an award winning cosmetics and brush brand"

New Beauty Deal is Looking Good for Export Technologies
Export Technologies has landed a new deal to provide a new ecommerce site for
Blank Canvas Cosmetics, an award-winning cosmetics and brush brand with
customers ranging from makeup novices to makeup fanatics.

The deal will see the beauty brand use Export’s digital marketing consultancy
services as well as the IRP ecommerce platform– both of which are hoped will
significantly increase sales to the lucrative Canadian and Australian markets.
With more than 150 styles of brush tools to choose from, including an extensive
range of natural and vegan friendly fibers, Blank Canvas has a cult following from
beauty ambassadors, make-up artists, top influencers and has a social media
presence of more than 320,000.

Founder and CEO, Una Tynan who established the company in 2011 said, “We
have a loyal customer base in Ireland, the UK and US, but with the help of Export
Technologies we want to increase our share of the global make-up market. We
know it’s competitive, but by using IRP’s features such as linked products,
promotions engine and country specific messaging, alongside Export’s sales
growth and conversion strategies we are now in a much better position to target
international shoppers.”

Export Technologies has worked with some of the most profitable online
companies in the UK and Ireland and the IRP platform, which Export’s clients use
has transacted more than £1 billion in online sales for retailers, distributors and

Leanne Blair, Principle Account Manager for Export Technologies said, “Our
consultancy team specialises in sales growth strategies and optimising ecommerce
sites to trade internationally, and this, along with our ability to use specific
marketing channels to highlight Blank Canvas’ product ranges, gives us confidence
that we can increase sales globally. Having the right product, technology and
insights thanks to the IRP platform and a robust sales strategy is key to long-term
success and Blank Canvas has all these elements and more.”