Samuel Johnston is one of the world’s largest nursery retailers. Established in 1936, this multichannel business sells brands such as iCandy, Jane, Silver Cross, and Venicci through its boutique showroom in greater Belfast and to international customers online.
The company has been working with Export Technologies for 8 years. Throughout this time, it has been heavily involved with Export’s consultancy services, which have according to Communications and Marketing Manager, Donna McCullough, “been wonderful.”
She is particularly impressed with the fact that Export’s team are “very proactive, sales driven, and keen to offer advice on what can be made better.” According to Donna, Export has propelled Samuel Johnston into becoming a serious global player and one of the world’s largest nursery retailers.
It has done this by using a mix of consultancy services including Google PPC, social media strategies and presenting Samuel Johnston as a world-class ecommerce site that customers can trust and feel confident when purchasing from it.
One service that has worked especially well for Samuel Johnston is Affiliate Marketing. With Export’s management and guidance, using the affiliate network has increased awareness for Samuel Johnston’s nursery brands globally and seen overall sales increase by 49% YOY.
Over the next 5 years Donna McCullough feels confident that with Export’s continued marketing and planning support, Samuel Johnston can continue to stay focused and grow. She would recommend Export Technologies to other retailers based on the work the consultancy team does on strategy and planning, by providing excellent sales advice on how to drive the business forward.